Exactly one year ago today, I announced the launch of the 70Decibels Podcast Network via this blog post. It was a huge day for me as it was the culmination of many months of work and planning. That day wasn’t chosen for any special reason; it was just the first day after I had put the finishing touches to the website.
Over the last year, a lot has changed. Many shows have launched and some have been retired. The network has grown magnificently and we are in a great place right now. I feel we have a lot of work we can do, but I am really happy with our current trajectory.
We have gained regular sponsorship with some awesome companies and we have some great partnerships at the moment that will continue this for some time to come. It was really important to me that we gained sponsors within our first year; it was key to our survival. Podcasts cost money to host (in both production and bandwidth terms) and for me to continue devoting so much of my time, I knew I’d need some form of compensation.
70Decibels consumes a lot of my life. I am always thinking about the network. Whether it’s through planning some pie-in-the-sky projects, dealing with the ‘business’ or planning a show. It’s always in the front of my mind. This thing here is my labour of love and I am so thrilled that I get to share it with a bunch of people that seem to really enjoy and care about what we do.
In S01E06 of Cooking With Brett And Myke, I outlined some goals for what I wanted to achieve in 2012:
- ‘Grow’ the network
- 3 more shows, me on one
- 20% increase by June
- Get a semi-serious sponsorship deal
I can certainly say that I achieved those and then some. Our audience has grown significantly, multiples of where we were at that time to where we are now—and that’s awesome. I’ve launched a whole heap of shows (a lot more than the ‘one’ I said I’d do) and we’ve brought in another 4 to the network that I’m not a part of. And, of course, we got the sponsorships we needed.
Looking back, I feel so happy about with where we’ve come. When I set these goals I wasn’t sure we could do it, they seemed lofty. But we did it and we did it much faster than I thought we would.
Over the last year I have been privileged to talk to some real heroes of mine (quite a lot of them more recently on CMD+SPACE) and I consider this to be a great honour. I really do feel like a very lucky man. What makes me even luckier though are the great people that I get to work with every week, the hosts and the people behind the scenes. These are the guys (and gal) that make things work; they are what spur me on every week to do more and more and who support me, no matter what. They keep the network going and I want to thank them, from the bottom of my heart.
But even more so, I need to thank you guys—the listeners. Because without you, there would quite simple be nothing. If nobody is listening, then we’re not broadcasting. I know these words are said by many – too often – but they are words that are said by me with great sincerity. Thank you so much for tuning in every week, for contacting us and telling us how much you love what we do and – most importantly – for sticking with us through thick and thin.
So, what’s next? At the moment I am really focused on making our current shows the best they can be. You will have noticed changes in format and release schedules and these changes are all to make sure I can give my best to the shows I produce and to allow the other shows to continue growing from strength to strength. And there’s going to be some more of that to come.
Right now I am not planning on launching anything new. However – as time has proven – that might not necessarily remain accurate for too long! I am always on the lookout for new shows to bring under our banner and I am sure there’ll be a few more over the next twelve months. I am also working on creating the ‘70Decibels Fan Club’. This was something I was hoping to have ready for today, but I’ve decided to rethink a few things to make it the best it can be. This is something I will have more information on soon, but I know you’re going to love it. And yes, T-Shirts are coming.
I could never have imagined – 12 months ago – that we would be where we are now. Thanks so much for sticking with us. Here’s to the next year.